Research Catalog

Advertising

Title
Advertising [by] Kenneth A. Longman. Under the general editorship of William F. Massy.
Author
Longman, Kenneth A.
Publication
New York, Harcourt Brace Jovanovich [1971]

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Details

Description
xxi, 425 pages illustrations; 24 cm.
Series Statement
The Harbrace series in business and economics
Uniform Title
Harbrace series in business and economics
Subject
  • Advertising
  • advertising
  • Publicité
Bibliography (note)
  • Includes bibliographical references.
ISBN
  • 0155019015
  • 9780155019010
LCCN
74128638
OCLC
  • ocm00120922
  • 120922
  • SCSB-108232
Owning Institutions
Princeton University Library