Research Catalog

Title

Public opinion and propaganda.

Author

Doob, Leonard W. (Leonard William), 1909-2000.

Publication

New York, H. Holt [1948]

Items in the Library & Off-site

Details

Description

vii, 600 p.; 22 cm.

Subject

• Public opinion
• Propaganda
• Public Opinion
• Propaganda
• Opinion publique
• Propagande
• Öffentliche Meinung
• Publieke opinie
• Public opinion

Bibliography (note)

• "References": p. 559-586.

Contents

• The importance of people -- Social behavior: Stimulus and response ; Personality ; Drives ; Reward and punishment ; Habits ; Attitudes ; Knowledge -- The nature of public opinion -- The cultural background of public opinion: The cultural heritage ; Socialization ; Leaders ; Events -- The behavior of public opinion: Consistency ; Rationalization ; Displacement ; Compensation ; Projection ; Identification ; Conformity ; Simplification ; Principles of public opinion -- Sampling public opinion: The nature of the sample ; The method of specific assignment ; The method of quota control ; The size of the sample -- The mechanics of polling: The interview ; The existence of the attitude ; The nature of the question ; Constancy and reliability -- The evaluation of polls: Forecasting elections ; Forecasting public opinion and behavior ; The practical importance of polls ; The bandwagon effect of polls ; The analysis of results -- Intensive measures of public opinion: The panel ; The open interview ; Attitude scales ; Systematic observation ; Prolonged interviewing -- The importance of public opinion: The competency of public opinion ; Politics in a democracy ; Foreign policy ; Community customs -- The nature of propaganda: Education ; The scope of propaganda ; The propagandist's intention ; Types of propaganda ; Persuasion ; The analysis of propaganda.
• The propagandist: Propaganda opportunities ; Propaganda proclivities ; The propaganda idea ; Professional pride ; Dogmatism ; Sincerity -- The content of propaganda: The institute for propaganda analysis ; The need for quantification ; The measurement unit ; The selection of categories ; The reliability of the analysis ; The validity of the conclusions -- The perception of propaganda: The size of the audience ; Stimulus intensity ; Perceptual repetition ; Stimulus context ; Auxiliary responses ; Perceptual variation ; Stimulus simplification -- Personality and propaganda: The composition of the audience ; Related responses ; Repetition and variation ; Auxiliary-related responses -- The learning of propaganda: Response strength ; Propaganda recognition ; Prestige and submission ; Counter-propaganda ; Reinforcement ; Recency ; Limitation ; Learning ability -- Propaganda and action: Urgency ; Indicated action ; Sampling actions ; Drive reduction ; Primacy -- The printed media: The social background of newspapers ; Newspaper propaganda ; Psychological techniques of newspapers ; Photographs, drawings, and cartoons ; Magazines ; Books ; Miscellaneous printed media -- Radio: Radio propaganda ; Psychological techniques ; Public address systems -- The media of sight and sound: Motion picture propaganda ; Psychological techniques of motion pictures ; Plays ; Meetings ; Rumors ; Parades -- The value of analysis: The complexities ; The analytic attitude ; Evaluation.

LCCN

48006783

OCLC

• ocm00967680
• 967680
• SCSB-8802490

Owning Institutions

Princeton University Library