Research Catalog

Workingman's wife : her personality, world and life style

Title
Workingman's wife : her personality, world and life style / by Lee Rainwater, Richard P. Coleman, Gerald Handel ; preface by W. Lloyd Warner, University of Chicago ; introduction by Burleigh B. Gardner, Social Research, Inc.
Author
Rainwater, Lee.
Publication
  • New York : Oceana Publications, Inc., [1959]
  • ©1959

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Details

Additional Authors
  • Coleman, Richard Patrick
  • Handel, Gerald
  • Warner, W. Lloyd (William Lloyd), 1898-1970
  • Gardner, Burleigh B. (Burleigh Bradford), 1902-1985
  • Oceana Publications, inc., publisher.
Description
xiv pages, 2 unnumbered pages, 15-238 pages; 24 cm
Summary
Social research study of the behaviour and attitudes of working class wives (married women) in the USA during the 1950s - includes references.
Subject
  • Women > United States
  • Working class > United States
  • Consumers > United States
  • Consumer behavior
  • Working class
  • Consumers
  • Women
  • social research
  • behaviour
  • attitude
  • working class
  • married women
  • Working class women > United States
  • Consumer behavior > United States
  • recherche sociale
  • comportement
  • classe ouvrière
  • femmes mariées
  • investigación sociológica
  • comportamiento
  • actitud
  • clase trabajadora
  • mujeres casadas
  • United States
  • USA
  • Etats-Unis
  • Estados Unidos
Genre/Form
  • reference.
  • référence bibliographique.
  • referencia.
Bibliography (note)
  • Bibliography: p. 217-218
Contents
Part I. The psychosocial world of the workingman's wife -- The working class in America -- Day in, day out -- Inner life and the outer world -- The man in her life -- Nature's law : motherhood -- Friendly relations -- Not all Americans are joiners -- Morality and hope : the case of True story -- Part II. Consumer behavior -- Dollar decisions -- Priorities and preferences -- Blue collar aesthetics -- Part III. Strategy in marketing and advertising -- Reaching the workingman's wife.
ISBN
  • 0379000830
  • 9780379000832
LCCN
59009845
OCLC
  • ocm00243135
  • 243135
  • SCSB-109009
Owning Institutions
Princeton University Library