Research Catalog

Title

Pop brands : branding, popular music, and young people / Nicholas Carah.

Author

Carah, Nicholas.

Publication

New York : Peter Lang, ©2010.

Items in the Library & Off-site

Details

Description

xxi, 199 pages : illustrations; 24 cm.

Summary

"Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them."--pub. desc.

Series Statement

Mediated youth ; v. 11

Uniform Title

Mediated youth ; v. 11.

Subject

• Music and youth > Social aspects
• Mass media and youth
• Branding (Marketing) > Social aspects
• Popular music > Social aspects
• Popfestival
• Konsumgüterindustrie
• Marketing
• Produktimage
• Jugendkultur
• Beeinflussung
• Ungdomar och musik
• Ungdomar och massmedia
• Populärmusik > marknadsföring
• Varumärken > marknadsföring
• Skivbolag > marknadsföring

Bibliography (note)

• Includes bibliographical references and index.

Contents

"Money and TV destroyed this thing!": mediated youth, popular music and the brandscape -- Music -- as it should be: the work of meaning making -- "I pushed my way to the front with every band I saw": mediating live music -- "We are not here to endorse products; we are just here to play music": musicians in the brandscape -- "Enjoy responsibly!": young people as brand co-creators -- "I'm here to party -- ": the social narratives of brands -- Brand builders -- The future of mediated youth.

ISBN

• 9781433105654
• 1433105659
• 9781433105647
• 1433105640

LCCN

2009038353

OCLC

• ocn441945614
• 441945614
• SCSB-14118265

Owning Institutions

Princeton University Library