Research Catalog

International marketing management

Title
International marketing management [by] Gordon E. Miracle [and] Gerald S. Albaum.
Author
Miracle, Gordon E.
Publication
Homewood, Ill., R.D. Irwin, 1970.

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Details

Additional Authors
Albaum, Gerald
Description
xvii, 604 p. illus.; 24 cm.
Subject
  • Marketing > Management
  • International business enterprises
Bibliography (note)
  • Includes bibliographical references.
LCCN
78118188
OCLC
  • ocm00263789
  • SCSB-129385
Owning Institutions
Princeton University Library