Research Catalog

Marketing communications; a behavioral approach to men, messages, and media.

Title
Marketing communications; a behavioral approach to men, messages, and media.
Author
Crane, Edgar.
Publication
New York, J. Wiley [1965]

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Details

Description
xiv, 569 pages illustrations; 24 cm.
Series Statement
The Wiley marketing series
Uniform Title
Wiley marketing series
Subject
  • Marketing > Decision making
  • Advertising
  • Publicity
  • advertising
  • Publicity
  • Advertising
  • Marketing > Decision making
  • Kommunikation
  • Marketing
  • Marketing
Bibliography (note)
  • Bibliography: p. 547-553.
LCCN
65021444
OCLC
  • ocm00190952
  • 190952
  • SCSB-141146
Owning Institutions
Princeton University Library