Research Catalog

Marketing research: a management overview.

Title
Marketing research: a management overview. Contributors: Louis J. Babic, Jr. [and others]. Editors: Evelyn Konrad [and] Rod Erickson.
Author
Konrad, Evelyn
Publication
New York, American Management Association [1966]

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Details

Additional Authors
  • Erickson, Rodney
  • Babic, Louis J.
  • American Management Association.
Description
224 p. illus., map.; 24 cm.
Subject
Marketing research
LCCN
66027859
OCLC
  • ocm00242656
  • SCSB-148546
Owning Institutions
Princeton University Library