Research Catalog

The psychology of selling and advertising

Title
The psychology of selling and advertising / by Edward K. Strong, Jr. professor of psychology, graduate school of business, Stanford University; formerly Carnegie School of Life Insurance Salesmanship, author: "Relative merit of advertisements," "Psychology of selling life insurance," etc.
Author
Strong, Edward K. (Edward Kellogg), 1884-1963
Publication
New York and London : McGraw-Hill Book Company, Inc., 1925.

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Details

Additional Authors
McGraw-Hill Book Company, publisher.
Description
xi pages, 1 unnumbered page, 468 pages : illustrations; 21 cm
Subject
  • Advertising
  • Selling > Advertising
  • Advertising > Psychological aspects
  • Psychology, Applied
  • Selling
  • Sales personnel
  • selling
Bibliography (note)
  • "References" at end of most of the chapters.
Contents
Part I. General survey -- Part II. How man satisfies his wants -- Part III. Principles of selling and advertising -- Part IV. Strategy and tactics of selling.
LCCN
25018564
OCLC
  • ocm01459708
  • 1459708
  • SCSB-157818
Owning Institutions
Princeton University Library