Research Catalog
Word of mouth advertising: a review of the literature.
- Title
- Word of mouth advertising: a review of the literature.
- Author
- Arndt, Johan.
- Publication
- [New York, Advertising Research Foundation, c1967]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5827.A7 | Off-site |
Holdings
Details
- Additional Authors
- Advertising Research Foundation. http://id.loc.gov/authorities/names/n80006300 (uri) http://id.loc.gov/authorities/names/n80006300 (uri) http://viaf.org/viaf/sourceID/LC|n80006300
- Description
- vi, 88 p.; 22 cm.
- Series Statement
- An Advertising research monograph
- Subject
- Advertising
- OCLC
- ocm00690326
- Owning Institutions
- Princeton University Library