Research Catalog

Marketing and the quality of life

Title
Marketing and the quality of life / edited by Fred D. Reynolds and Hiram C. Barksdale.
Publication
Chicago : American Marketing Association, ©1978.

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Details

Additional Authors
  • Reynolds, Fred D.
  • Barksdale, Hiram C.
Description
v, 80 pages : graphs; 23 cm
Subject
  • Marketing > Social aspects
  • Marketing > Congresses
  • Marketing
  • Marketing > Social aspects
  • Lebensqualität
  • Verbraucherschutz
Genre/Form
Conference papers and proceedings
Bibliography (note)
  • Includes bibliographies.
ISBN
  • 0877571112
  • 9780877571117
LCCN
78017765
OCLC
  • ocm03965921
  • 3965921
  • SCSB-175231
Owning Institutions
Princeton University Library