Research Catalog

Marketing theory and metatheory.

Title
Marketing theory and metatheory.
Author
Bartels, Robert, 1913-1989.
Publication
Homewood, Ill., R. D. Irwin, 1970.

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TextUse in library HF5415 .B3Off-site

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Details

Additional Authors
American Marketing Association.
Description
ix, 299 p. illus.; 24 cm.
Subject
  • Marketing
  • Metatheory
Note
  • "Prepared under the sponsorship of the American Marketing Association."
LCCN
72105536
OCLC
  • ocm00065041
  • SCSB-178334
Owning Institutions
Princeton University Library