Research Catalog
Qualitative research in marketing
- Title
- Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker.
- Author
- Bellenger, Danny N., 1946-
- Publication
- Chicago : American Marketing Association, ©1976.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5415.2.B455 | Off-site |
Details
- Additional Authors
- Description
- x, 76 pages; 23 cm.
- Series Statement
- Monographs series - American Marketing Association ; 3
- American Marketing Association. Monographs series - American Marketing Association ; 3.
- Subject
- Bibliography (note)
- Bibliography: p. 70-76.
- ISBN
- 0877570701
- 9780877570707
- 0877580701 (canceled/invalid)
- LCCN
- 76003765
- OCLC
- ocm02035250
- 2035250
- SCSB-188122
- Owning Institutions
- Princeton University Library