Research Catalog

Qualitative research in marketing

Title
Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker.
Author
Bellenger, Danny N., 1946-
Publication
Chicago : American Marketing Association, ©1976.

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Details

Additional Authors
  • Bernhardt, Kenneth L., 1944-
  • Goldstucker, Jac L.
Description
x, 76 pages; 23 cm.
Series Statement
  • Monographs series - American Marketing Association ; 3
  • American Marketing Association. Monographs series - American Marketing Association ; 3.
Subject
  • Marketing research
  • Qualitative research
  • Marketing research
  • Qualitative research
  • Marktforschung
Bibliography (note)
  • Bibliography: p. 70-76.
ISBN
  • 0877570701
  • 9780877570707
  • 0877580701 (canceled/invalid)
LCCN
76003765
OCLC
  • ocm02035250
  • 2035250
  • SCSB-188122
Owning Institutions
Princeton University Library