Research Catalog
Polls: their use and misuse in politics
- Title
- Polls: their use and misuse in politics [by] Charles W. Roll, Jr. & Albert H. Cantril.
- Author
- Roll, Charles W.
- Publication
- New York, Basic Books [1972]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HM261.R633 | Off-site |
Details
- Additional Authors
- Cantril, Albert Hadley, 1940-
- Description
- xiv, 177 pages; 22 cm
- Summary
- "Charles W. Roll, Jr., has conducted Governor Nelson Rockefeller's highly effective private polls since 1963, and Albert H. Cantril served as a key member of the White House staff during the Johnson Administration. Because they believe that the public's ability to understand and evaluate polls is crucial to our political system, they have written this uniquely useful book, a lucid, non-technical guide to polling procedures and to their political uses. Proceeding both analytically and anecdotally, Roll and Cantril show how polls may be designed and interpreted to reflect the truth--or what the "client" wants to announce, and they offer a number of starling illustrations of the political use and misuse of polls in recent campaigns"--Book jacket.
- Subject
- Genre/Form
- public opinion polls.
- Public opinion polls
- Public opinion polls.
- Sondages d'opinion.
- Bibliography (note)
- Includes bibliographical references.
- Contents
- Polling: the fifth estate -- Unfortunate uses of polls in politics -- Meaningful uses of polls in politics -- Why is a poll reliable? -- Poll-watching: some procedural considerations -- Poll-watching: some interpretive considerations -- Public opinion polling in a free society.
- ISBN
- 0465059724
- 9780465059720
- LCCN
- 72086682
- OCLC
- ocm00508452
- 508452
- SCSB-196825
- Owning Institutions
- Princeton University Library