Research Catalog

Title

The process and effects of mass communication / edited by Wilbur Schramm and Donald F. Roberts.

Publication

Urbana : University of Illinois Press, ©1971.

Items in the Library & Off-site

Details

Additional Authors

• Schramm, Wilbur, 1907-1987
• Roberts, Donald F.

Description

ix, 997 pages : illustrations; 24 cm

Subject

• Mass media
• mass media
• Manipulation
• Massenmedien
• Massacommunicatie
• Sociale aspecten

Bibliography (note)

• Bibliography: p. [967]-979.

Contents

• The nature of communication between humans / Wilbur Schramm -- Media and messages of mass communication -- Introduction : Media as communication institutions -- Mass media as social systems / Melvin L. Defleur -- The structure and function of communication in society / Harold D. Lasswell -- The medium is the message / Marshall McLuhan -- From news-gathering to news-making: a flood of pseudo-events / Daniel J. Boorstin -- The Negro and the news: a case study / William L. Rivers -- The unique perspective of television and its effect: a pilot study / Kurt Lang and Gladys Engel Lang -- Audiences of mass communication -- Introduction: The nature of an audience -- Communications research and the concept of the mass / Eliot Freidson -- Selective exposure to information: a critical review / David O. Sears and J.L. Freedman -- Perceiving the world / David Krech and Richard S. Crutchfield -- The world outside and the pictures in our heads / Walter Lippmann -- The evasion of propaganda: how prejudiced people respond to anti-prejudice propaganda / Eunice Cooper and Marie Jahoda -- They saw a game: a case study / Albert H. Hastorf and Hadley Cantril -- The indexing process in communication / Percy H. Tannenbaum -- The obstinate audience: the influence process from the point of view of social communication / Raymond A. Bauer -- The nature of communication effects / Donald F. Roberts -- Introduction: Approaches to the study of mass communication effects: attitudes and information -- Processes of opinion change / Herbert C. Kelman -- Some principles of mass persuasion: selected findings of research on the sale of U.S. war bonds / Dorwin Cartwright -- Some reasons why information campaigns fail / Herbert H. Hyman and Paul B. Sheatsley -- The effect of presenting "one side" versus "both sides" in changing opinions on a controversial subject / Carl I. Hovland, Arthur A. Lumsdaine, and Fred D. Sheffield -- The impact of television advertising: learning without involvement / Herbert E. Krugman -- Reconciling conflicting results derived from experimental and survey studies of attitude change / Carl I. Hovland.
• Social effects -- Introduction: Social consequences of mass communications -- Communication in crisis / Wilbur Schramm -- Mass communication, popular taste, and organized social action / Paul F. Lazarsfeld and Robert K. Merton -- The invasion from Mars / Hadley Cantril -- Children's learning from the mass media / Donald F. Roberts and Wilbur Schramm -- The effect of media violence on social learning / Alberta E. Siegel -- Public opinion and politics -- Introduction: Mass communications, public opinion, and politics -- The significance of communication / Charles H. Cooley -- Political processes: the role of the mass media / Bernard R. Berelson, Paul F. Lazarsfeld, and William N. Mcphee -- The mass media and voting / Kurt Lang and Gladys Engel Lang -- The debates in the light of research: a survey of surveys / Elihu Katz and Jacob J. Feldman -- Innovation and change -- Introduction: Communication, innovation, and change -- The social itinerary of technical change: two studies of the diffusion of innovation / Elihu Katz -- Research needed on adoption models / Joe M. Bohlen -- Motivation, communications research, and family planning / M. Brewster Smith -- Campaigns, communications, and development in communist China / Frederick T.C. Yu -- Toward a communication theory of modernization: a set of considerations / Daviel Lerner -- The technological future of mass communication -- Introduction: Implications of the new communication technology -- The social effects of communication technology / Herbert Goldhammer -- Beyond Babel: the century of the communications satellite / Arthur C. Clarke.

ISBN

• 0252001974
• 9780252001970

LCCN

74152000

OCLC

• ocm00191159
• 191159
• SCSB-198576

Owning Institutions

Princeton University Library