Research Catalog

Theory in marketing

Title
Theory in marketing: second series, edited by Reavis Cox, Wroe Alderson [and] Stanley J. Shapiro. Prepared under the sponsorship of the American Marketing Association.
Author
Cox, Reavis, 1900-1992.
Publication
Homewood, Ill., R.D. Irwin, 1964.

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Details

Description
xiv, 414 pages illustrations; 24 cm
Summary
Series of theoretic essays on marketing. Subjects include competition between retail traders, marketing channels, consumer behaviour and marketing management.
Subject
  • Marketing
  • Marketing
  • marketing
  • theory
  • retail trade
  • consumer
  • behaviour
  • management
  • théorie
  • commerce de détail
  • consommateur
  • comportement
  • gestion
  • teoría
  • mercadotecnia
  • comercio minorista
  • consumidor
  • comportamiento
  • administración
Bibliography (note)
  • Bibliographical footnotes.
LCCN
64021023
OCLC
  • ocm00241981
  • 241981
  • SCSB-211373
Owning Institutions
Princeton University Library