Research Catalog
Managing opportunity
- Title
- Managing opportunity [by] Robert W. Ferrell.
- Author
- Ferrell, Robert W.
- Publication
- [New York] American Management Association [1972]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5415.13.F47 | Off-site |
Details
- Description
- ix, 230 pages; 24 cm
- Summary
- USA. Management development monograph examining basic problems of business enterprise management and programme planning from the standpoint of opportunities - covers top management control and opportunity-oriented decision making, marketing research and strategies, knowledge of customers, priceing and costing techniques, profit measurement, performance recording, innovation, communication problems, etc. Flow charts.
- Subject
- Marketing > Management
- Marketing > Management
- management development
- management
- programme planning
- top management
- decision making
- marketing
- research
- price
- cost
- profit
- performance record
- innovation
- communication
- formation à la gestion
- gestion
- planification de programmes
- cadres supérieurs
- prise de décision
- recherche
- prix
- coût
- fiche de rendement
- desarrollo gerencial
- administración
- planificación de programas
- alta dirección
- toma de decisiones
- mercadotecnia
- investigación
- precio
- costo
- utilidad
- ficha de rendimiento
- innovación
- comunicación
- USA
- Etats-Unis
- Estados Unidos
- ISBN
- 0814452817
- 9780814452813
- LCCN
- 77168772
- OCLC
- ocm00298628
- 298628
- SCSB-213145
- Owning Institutions
- Princeton University Library