Research Catalog

Retailing: an economic view

Title
Retailing: an economic view [by] Douglas J. Dalrymple [and] Donald L. Thompson.
Author
Dalrymple, Douglas J.
Publication
New York, Free Press [1969]

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Details

Additional Authors
Thompson, Donald L.
Description
vii, 389 pages illustrations; 24 cm
Subject
  • Retail trade
  • Einzelhandelsbetriebslehre
  • Commerce de détail
Bibliography (note)
  • Includes bibliographies.
Contents
Introduction -- The study of retailing -- Retailing: an overview -- The structure of retailing -- Efficiency in the retail sector -- Organizing the firm -- Retailing and the entrepreneur -- Franchising -- The area structure of retailing -- Retailing and the consumer -- Retail organization -- Retailing and the employee -- Operating efficiencies -- Pricing -- Measuring price and markup elasticities -- Special issues in retail pricing -- Nonprice competition -- Merchandising control -- Space allocation -- Stock control -- Retailing: a macroeconomic view -- Retailing and the economy -- Retailing and the future -- Emerging trends in retailing.
LCCN
69011840
OCLC
  • ocm00011773
  • 11773
  • SCSB-212942
Owning Institutions
Princeton University Library