Research Catalog

Pricing strategies

Title
Pricing strategies / Alfred R. Oxenfeldt.
Author
Oxenfeldt, Alfred Richard, 1917-
Publication
New York : Amacom, [1975]

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Details

Description
x, 255 pages; 24 cm
Summary
Monographic guide to pricing for enterprises in the USA - develops a general approach adapted to the needs of top management executives responsible for decision making in respect of price-setting and related aspects of marketing, etc.
Subject
  • Pricing
  • Price fixing
  • Price fixing
  • Pricing
  • pricing
  • enterprise
  • top management
  • decision making
  • price
  • marketing
  • fixation du prix
  • entreprise
  • cadres supérieurs
  • prise de décision
  • prix
  • fijación del precio
  • empresa
  • alta dirección
  • toma de decisiones
  • precio
  • mercadotecnia
  • USA
  • Etats-Unis
  • Estados Unidos
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 0814453686
  • 9780814453681
LCCN
74078207
OCLC
  • ocm01055692
  • 1055692
  • SCSB-217675
Owning Institutions
Princeton University Library