Research Catalog

Marketing behavior and executive action; a functionalist approach to marketing theory.

Title
Marketing behavior and executive action; a functionalist approach to marketing theory.
Author
Alderson, Wroe.
Publication
Homewood, Ill., R.D. Irwin, 1957.

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TextUse in library HF5415.A31Off-site

Details

Description
viii, 487 pages; 24 cm
Subject
  • Marketing
  • Marketing
  • marketing
Bibliography (note)
  • Includes bibliographical footnotes.
LCCN
57006769
OCLC
  • ocm00530261
  • 530261
  • SCSB-222479
Owning Institutions
Princeton University Library