Research Catalog

Modern institutional advertising; including corporate, corporate image association, service, and all other major forms of non-product advertising

Title
Modern institutional advertising; including corporate, corporate image association, service, and all other major forms of non-product advertising [by] George A. Flanagan.
Author
Flanagan, George Alexander.
Publication
New York, McGraw-Hill Book Co. [1967]

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
Not available - Please for assistance.
TextUse in library HD59.F54Off-site

Details

Description
xii, 299 pages illustrations; 23 cm
Subject
  • Industrial publicity
  • Corporate image
  • Institutional advertising
  • Public relations
  • Advertising, Industrial
  • Public Relations
  • corporate image
  • public relations
  • Public relations
  • Advertising, Industrial
  • Corporate image
  • Industrial publicity
  • Institutional advertising
Contents
INSTITUTIONAL ADVERTISING: Institutional Advertising-its Scope and Purpose -- INSTITUTIONAL ADVERTISING: Advertising's Two Basic Worlds -- INSTITUTIONAL ADVERTISING: The Objective-Key to Success -- THE PROTECTIVE FUNCTION: Business versus Government -- THE PROTECTIVE FUNCTION: Protective institutional advertising in action -- PROTECTIVE IMAGE-BUILDING: Building a long-term protective image -- PROTECTIVE IMAGE-BUILDING: Power of the Informative Approach -- Publics and People-Extending the Protective Image -- PROTECTIVE IMAGE-BUILDING: Labor-relations Advertising -- THE CORPORATE IMAGE: Development of the Corporate-Image Concept -- THE CORPORATE IMAGE: Advertising to the Financial Community -- THE CORPORATE IMAGE: Advertising for Recruiting -- THE CORPORATE IMAGE: Retail Institutional Advertising -- HE CORPORATE IMAGE: Corporate-identity Advertising -- THE CORPORATE IMAGE: Corporate-Prestige Advertising -- THE CREATIVE APPROACH: The Visual-Verbal Idea -- THE CREATIVE APPROACH: The Role of Art -- THE CREATIVE APPROACH: Writing the Copy -- THE CREATIVE APPROACH: Television and Radio -- THE PUBLIC SERVICE FUNCTION: Public Service Advertising ... with a Dividend -- THE PUBLIC SERVICE FUNCTION: The Invisible Product -- THE PUBLIC SERVICE FUNCTION: Advertising for Social Causes -- THE PUBLIC SERVICE FUNCTION: Wartime Advertising -- INTERNAL AND EXTERNAL FUNCTIONS: Corporate-Unity Advertising -- INTERNAL AND EXTERNAL FUNCTIONS: Helping Others to Help Yourself -- ADVERTISING FOR AN INDUSTRY: Association Advertising -- ADVERTISING FOR AN INDUSTRY: Exerting Industry Leadership -- ADVERTISING A SERVICE: Selling Services -- ADVERTISING A SERVICE: Advertising Travel -- ADVERTISING TO PROMOTE ACTION: Action-Initiating Advertising -- Index.
LCCN
66026080
OCLC
  • ocm00338841
  • 338841
  • SCSB-230511
Owning Institutions
Princeton University Library