Research Catalog

Only by public consent; American corporations search for favorable opinion

Title
Only by public consent; American corporations search for favorable opinion, by L.L.L. Golden.
Author
Golden, L. L. L.
Publication
New York, Hawthorn Books [1968]

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Details

Description
viii, 386 pages; 24 cm
Summary
Stresses the need of all great corporations to act in the public interest and shows how four major businesses make use of public relations to keep informed of the changing popular will. Analyzes these major businesses: American Telephone and Telegraph (A.T. & T.), Standard Oil of New Jersey, General Motors, and Du Pont.
Subject
  • Public relations > United States > Case studies
  • Public relations > Case studies
  • Public relations
  • Großbetrieb
  • Innenpolitik
  • Tarifpolitik
  • Öffentlichkeitsarbeit
  • United States
  • USA
Genre/Form
  • Case studies
  • Case studies.
  • Études de cas.
LCCN
67027333
OCLC
  • ocm00229915
  • 229915
  • SCSB-246513
Owning Institutions
Princeton University Library