Research Catalog
The management of urban public transport : a marketing perspective
- Title
- The management of urban public transport : a marketing perspective / Peter J. Hovell, William H. Jones, Alan J. Moran.
- Author
- Hovell, Peter J.
- Publication
- Farnborough, Hants. : Saxon House ; Lexington, Mass. : Lexington Books, 1975.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HE311.G7H68 | Off-site |
Details
- Additional Authors
- Description
- xii, 263 pages; 24 cm
- Summary
- Monograph on the management of urban area public sector transport in Western Europe and North America, with particular reference to the UK - examines the urban environment and the competitiveness of public transport, planning and marketing in such organizations the use of marketing research for improving the system, etc. Bibliography pp. 249 to 257 and references.
- Series Statement
- Saxon House studies.
- Uniform Title
- Saxon House studies.
- Subject
- Urban transportation policy > Great Britain
- Transportation > Great Britain > Planning
- Transports urbains > Politique gouvernementale > Grande-Bretagne
- Transport > Grande-Bretagne > Planification
- Transportation > Planning
- Urban transportation policy
- management
- urban area
- public sector
- transport
- environment
- competitiveness
- planning
- marketing
- research
- gestion
- zone urbaine
- secteur public
- transports
- environnement
- compétitivité
- planification
- recherche
- administración
- zona urbana
- sector público
- transportes
- medio ambiente
- competitividad
- planificación
- mercadotecnia
- investigación
- Great Britain
- North America
- United Kingdom of Great Britain and Northern Ireland
- Western Europe
- Amérique du Nord
- Royaume-Uni de Grande-Bretagne et d'Irlande du Nord
- Europe occidentale
- América del Norte
- Reino Unido de Gran Bretaña e Irlanda del Norte
- Europa Occidental
- Genre/Form
- bibliography.
- reference.
- bibliographie.
- référence bibliographique.
- bibliografía.
- referencia.
- Note
- Includes index.
- Bibliography (note)
- Bibliography: p. 249-257.
- ISBN
- 0347010989
- 9780347010986
- LCCN
- 75331647
- OCLC
- ocm01993339
- 1993339
- SCSB-9136458
- Owning Institutions
- Princeton University Library