Research Catalog

Motivation research in advertising and marketing.

Title
Motivation research in advertising and marketing.
Author
Smith, George Horsley.
Publication
New York, McGraw-Hill, 1954.

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Details

Description
242 pages illustrations; 24 cm
Series Statement
Advertising Research Foundation Publication
Uniform Title
Advertising Research Foundation Publication.
Subject
  • Motivation (Psychology)
  • Advertising > Psychological aspects
  • Motivatie
  • Reclame
  • Marktonderzoek
  • Motivation (psychologie)
  • Marketing
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 0837140234
  • 9780837140230
LCCN
54011275
OCLC
  • ocm00245174
  • 245174
  • SCSB-257938
Owning Institutions
Princeton University Library