Research Catalog

Social judgment : assimilation and contrast effects in communication and attitude change

Title
Social judgment : assimilation and contrast effects in communication and attitude change / by Muzafer Sherif and Carl I. Hovland.
Author
Sherif, Muzafer, 1906-1988.
Publication
New Haven, CT : Yale University Press, 1961.

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Details

Additional Authors
Hovland, Carl Iver, 1912-
Description
xii, 218 pages; 23 cm
Series Statement
Yale studies in attitude and communication ; v. 4
Uniform Title
Yale studies in attitude and communication ; v. 4.
Subject
  • Attitude change
  • Judgment
  • Communication
  • Attitude (Psychology)
  • Misinformation
  • Attitude
  • Judgment
  • Communication
  • Attitude change
  • Soziales Urteil
  • Beoordelingsschalen
  • Attitudeverandering
  • Sociologia
  • Changement d'attitude
  • Jugement
Genre/Form
Judgment.
Bibliography (note)
  • Bibliography: p. 209-218.
Contents
Judgmental processes and problems of attitude -- Pt. I. Leads derived from studies of judgment. Stimulus arrangements and the formation of judgment scales -- Interrelationships between scales and anchorages -- Internalized reference scales and anchors -- Pt. II. Studies of attitudes and communication effects. Placement of items on controversial social issues -- Latitudes of acceptance and rejection on social issues -- Reactions to communication and attitude change -- Summary and implications.
LCCN
61014432
OCLC
  • ocm00255508
  • 255508
  • SCSB-275923
Owning Institutions
Princeton University Library