Research Catalog

Persuasion; how opinions and attitudes are changed

Title
Persuasion; how opinions and attitudes are changed [by] Marvin Karlins [and] Herbert I. Abelson.
Author
Karlins, Marvin.
Publication
New York, Springer Pub. Co. [1970]

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TextUse in library BF637.P4 K27 1970Off-site

Details

Additional Authors
Abelson, Herbert Irving, 1926-
Description
xi, 179 pages; 22 cm
Subject
  • Persuasion (Psychology)
  • Comunicacao
  • Persuasive Communication
Note
  • First ed., 1959, by H. I. Abelson.
Bibliography (note)
  • Bibliography: p. 161-174.
Credits (note)
  • First ed., 1959, by H.I. Abelson.
Contents
Introduction -- How to present the issues -- Influence of others -- Persistence of opinion change -- Audience as individuals -- Persuader -- Some concluding observations on persuasion -- Social science methods -- Few definitions.
LCCN
78100098
OCLC
  • ocm00080111
  • 80111
  • SCSB-279426
Owning Institutions
Princeton University Library