Research Catalog
Monitoring the news : the brilliant launch and sudden collapse of the Monitor Channel
- Title
- Monitoring the news : the brilliant launch and sudden collapse of the Monitor Channel / Susan Bridge.
- Author
- Bridge, Susan, 1939 March 12-
- Publication
- Armonk, N.Y. : M.E. Sharpe, ©1998.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | PN4888.T4 B75 1998 | Off-site |
Details
- Description
- xx, 240 pages : illustrations; 24 cm
- Summary
- In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition The Christian Science Monitor beyond the failing newspaper into radio, the Internet, multimedia publishing, and - the highest-ticket item of all - The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 233-234) and index.
- Contents
- Foreword / Alfred C. Sikes -- The Changing Business of News: 1920-1985: The tilt of the field in the era of broadcast news -- Tradition Is Not Enough: 1908-1982: A tradition of excellence leads to denial and despair -- Renewed Vision: 1982-1987: Monitor communications as a broad public service -- Sharpened Focus: 1987-1988: A quality news service for television -- Setting the Course: 1989-June 1990: The logic of 24-hour access through cable -- Launch!: June 1990-June 1991: Major course correction and flawless lift-off -- Clouds: July 1991-February 1992: Success in sight, a darkening sky -- Collapse: February-June 1992: From tactical maneuver to strategic retreat and collapse -- Perspective: The Monitor Channel in industry perspective -- Frontispiece. The Christian Science Center in Back Bay, Boston -- The American Public's Sources for Daily News, 1959-1986 -- Television Advertising Revenues, 1950-1985 -- The Christian Science Monitor's Circulation, 1908-1985 -- The Christian Science Monitor's Operating Deficit, 1975-1985 -- Total Funds on Hand, 1980-1991 -- Organizational Chart: The Christian Science Publishing Society and Monitor Television, Inc.
- ISBN
- 0765603152
- 9780765603159
- 0765603160
- 9780765603166
- LCCN
- 98010021
- OCLC
- ocm38304466
- 38304466
- SCSB-378206
- Owning Institutions
- Princeton University Library