Research Catalog
Persuasion : advances through meta-analysis
- Title
- Persuasion : advances through meta-analysis / edited by Mike Allen, Raymond W. Preiss.
- Publication
- Cresskill, N.J. : Hampton Press, ©1998.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | BF637.P4 P42 1998 | Off-site |
Details
- Additional Authors
- Description
- viii, 280 pages : illustrations; 24 cm.
- Series Statement
- Quantitative methods in communication
- Uniform Title
- Quantitative methods in communication
- Subject
- Bibliography (note)
- Includes bibliographical references and indexes.
- Contents
- A framework for understanding: meta-analyses of the persuasion literature / Mark A. Hamilton and John E. Hunter -- Meta-analysis of controlled message designs / John E. Hunter and Mark A. Hamilton -- Another look at fear-arousing persuasive appeals / Paul A. Mongeau -- The persuasive effects of testimonial assertion evidence / John C. Reinard -- Comparing the persuasive effectiveness one- and two-sided message / Mike Allen -- The effect of language intensity on receiver evaluations of message, source, and topic / Mark A. Hamilton and John E. Hunter -- Forewarning and persuasion / William L. Benoit -- The effects of distraction during persuasion / David B. Buller and John R. Hall -- An analysis of the sleeper effect / Mike Allen and James B. Stiff -- Another look at the use of rhetorical questions / Barbara Mae Gayle, Raymond W. Preiss, and Mike Allen -- The efficacy of powerful/powerless language on attitudes and source credibility / Nancy A. Burrell and Randal J. Koper -- Explicit and implicit conclusions in persuasive messages / Michael G. Cruz -- Performing counterattitudinal advocacy: the persuasive impact of incentives / Raymond W. Preiss and Mike Allen -- Evaluating the advice offered by the tool users / Mike Allen and Raymond W. Preiss -- Evaluating and using meta-analytic knowledge claims / James Price Dillard.
- ISBN
- 1572730668
- 9781572730663
- 1572730676
- 9781572730670
- LCCN
- 98011061
- OCLC
- ocm38304532
- 38304532
- SCSB-9486409
- Owning Institutions
- Princeton University Library