Research Catalog

Mass communication research methods

Title
Mass communication research methods / Anders Hansen [and others].
Publication
  • Basingstoke : Macmillan Press, 1998.
  • ©1998

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TextUse in library P91.3 .M366 1998Off-site

Details

Additional Authors
Anders Hansen, 1952-
Description
viii, 350 pages : ilustrations; 23 cm
Subject
  • Mass media > Research > Methodology
  • Massacommunicatie
  • Massamedia
  • Onderzoeksmethoden
  • Recherche de l'information
  • Logiciels documentaires
  • Recherche documentaire automatisée
  • Recherche documentaire
  • Médias
Bibliography (note)
  • Includes bibliographical references and index.
Contents
1. Mass Communication Research Methods: Introduction -- 2. Mass Communication Research: Asking the Right Questions / James D. Halloran -- 3. Participant Observation: Researching News Production -- 4. Policy and Archival Research -- 5. Content Analysis -- 6. Analysing the Moving Image: Narrative -- 7. Analysing the Moving Image: Genre -- 8. Analysing Visuals: Still and Moving Images -- 9. Media Audiences: Survey Research -- 10. Media Audiences: Focus Group Interviewing -- 11. Computer-assisted Handling And Analysis Of Data -- App. Sources/Resources in Mass Communication Research.
ISBN
  • 0333617096
  • 9780333617090
  • 033361710X
  • 9780333617106
OCLC
  • ocm42005246
  • 42005246
  • SCSB-8813057
Owning Institutions
Princeton University Library