Research Catalog

Marketing for central heating: a case study of commercial planning and political intervention in the approach to advertising

Title
Marketing for central heating: a case study of commercial planning and political intervention in the approach to advertising, [by] Christina Fulop [and] Ralph Harris.
Author
Fulop, Christina.
Publication
London, Institute of Economic Affairs, 1966.

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Details

Additional Authors
Harris, Ralph
Description
48 p. tables.; 21 cm.
Series Statement
Institute of Economic Affairs (Great Britain). Research monographs, 4
Uniform Title
Research monographs (Institute of Economic Affairs (Great Britain)) ; 4.
Subject
  • Fuel trade > Great Britain
  • Boiler-making industry > Great Britain
  • Advertising > Great Britain > Case studies
  • Combustibles > Commerce > Grande-Bretagne
  • Chaudronnerie > Grande-Bretagne
  • Advertising
  • Boiler-making industry
  • Fuel trade
  • Great Britain
Genre/Form
Case studies.
Bibliography (note)
  • Bibliography: p. 48.
LCCN
67114598
OCLC
  • ocm03632319
  • 3632319
  • SCSB-394574
Owning Institutions
Princeton University Library