Research Catalog

Advertising and commodity culture in Joyce

Title: Advertising and commodity culture in Joyce / Garry Leonard.
Author: Leonard, Garry Martin, 1956-
Publication: Gainesville : University Press of Florida, ©1998.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Use in library	PR6019.O9 Z694 1998	Off-site

Details

Description

xii, 252 pages; 24 cm.

Series Statement

The Florida James Joyce series

Uniform Title

Florida James Joyce series

Subject

Genre/Form

History

Bibliography (note)

Includes bibliographical references (p. [231]-236) and index.

Contents

Introduction: A Capital Couple -- Joyce and Advertising -- 1. Advertising and Religion: The New (Improved!) Testament -- 2. Kitschy, Kitschy Coup: "Life" and "History" in a World of Mass-Produced Objects -- 3. Power, Pornography, and the Problem of Pleasure: The Semerotics of Desire and Commodity Culture -- 4. The Virgin Mary and the Urge in Gerty: Praying, Buying, and the Packaging of Desire -- 5. Molly Bloom's "Lifestyle": The Performative as Normative -- 6. When a Fly Gets in Your I: The City, Modernism, and Aesthetic Theory in A Portrait of the Artist as a Young Man.

ISBN

0813016320
9780813016320

LCCN

98030330

OCLC

ocm39516103
39516103
SCSB-14630359

Owning Institutions

Princeton University Library