Research Catalog

Title

Advertising and commodity culture in Joyce / Garry Leonard.

Author

Leonard, Garry Martin, 1956-

Publication

Gainesville : University Press of Florida, ©1998.

Items in the Library & Off-site

Details

Description

xii, 252 pages; 24 cm.

Series Statement

The Florida James Joyce series

Uniform Title

Florida James Joyce series

Subject

• Joyce, James, 1882-1941 > Knowledge and learning
• Joyce, James, 1882-1941
• Joyce, James 1882-1941
• Joyce, James, 1882-1941 > reklam
• Joyce, James, 1882-1941 > handelsvaror
• Joyce, James
• 1900-1999
• Commercial products > Ireland > History > 20th century
• Advertising > Ireland > History > 20th century
• Commercial products in literature
• Advertising in literature
• Learning and scholarship
• Advertising
• Advertising in literature
• Commercial products
• Commercial products in literature
• Konsumgesellschaft
• Werbung
• Ware Motiv
• Werbung Motiv
• Handelsvaror > historia > Irland > 1900-talet
• Reklam > historia > Irland > 1900-talet
• Reklam i litteraturen
• Ireland

Genre/Form

History

Bibliography (note)

• Includes bibliographical references (p. [231]-236) and index.

Contents

Introduction: A Capital Couple -- Joyce and Advertising -- 1. Advertising and Religion: The New (Improved!) Testament -- 2. Kitschy, Kitschy Coup: "Life" and "History" in a World of Mass-Produced Objects -- 3. Power, Pornography, and the Problem of Pleasure: The Semerotics of Desire and Commodity Culture -- 4. The Virgin Mary and the Urge in Gerty: Praying, Buying, and the Packaging of Desire -- 5. Molly Bloom's "Lifestyle": The Performative as Normative -- 6. When a Fly Gets in Your I: The City, Modernism, and Aesthetic Theory in A Portrait of the Artist as a Young Man.

ISBN

• 0813016320
• 9780813016320

LCCN

98030330

OCLC

• ocm39516103
• 39516103
• SCSB-14630359

Owning Institutions

Princeton University Library