Research Catalog

Buyer decision making

Title
Buyer decision making [by] Roger A. Dickinson.
Author
Dickinson, Roger A.
Publication
[Berkeley, Calif.] Institute of Business and Economic Research [1967]

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Details

Additional Authors
University of California, Berkeley. Graduate School of Business Administration.
Description
ix, 108 pages illustrations; 23 cm.
Series Statement
IBER special publications
Uniform Title
IBER special publications.
Subject
  • Purchasing agents
  • Purchasing
  • Department stores
Note
  • At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
Bibliography (note)
  • Bibliography: p. 102-108.
LCCN
67065521
OCLC
  • ocm00257050
  • 257050
  • SCSB-580922
Owning Institutions
Princeton University Library