Research Catalog

Principles of merchandising

Title
Principles of merchandising, by Melvin Thomas Copeland.
Author
Copeland, Melvin Thomas, 1884-1975.
Publication
Chicago, A.W. Shaw Company, 1924.

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Details

Description
xiv, 368 pages diagrams; 22 cm
Alternative Title
Merchandising, Principles of.
Subject
  • Marketing
  • Retail trade
  • Selling
  • Advertising
  • Marketing
  • marketing
  • selling
Genre/Form
Advertising.
LCCN
24021095
OCLC
  • ocm00542294
  • 542294
  • SCSB-583795
Owning Institutions
Princeton University Library