Research Catalog
Marketing: change and exchange; readings from Fortune.
- Title
- Marketing: change and exchange; readings from Fortune. Edited by H.C. Barksdale.
- Publication
- New York, Holt, Rinehart and Winston [1964]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5415 .F74 | Off-site |
Details
- Additional Authors
- Barksdale, Hiram C.
- Description
- x, 322 pages illustrations; 21 cm
- Summary
- USA. Changes and forecasted changes in marketing as a result of production growth and changes in income distribution and demand for consumer goods. Development and modification of products. Effects of technological change. Changes in the retail trade. Developments in marketing processes.
- Uniform Title
- Fortune.
- Subject
- Since 1945
- Marketing
- Industries > United States
- Marketing
- marketing
- Economic history
- Industries
- forecast
- production
- income distribution
- demand
- consumer goods
- technological change
- retail trade
- prévision
- répartition du revenu
- demande
- biens de consommation
- changement technologique
- commerce de détail
- predicción
- producción
- distribución del ingreso
- demanda
- bien de consumo
- cambio tecnológico
- comercio minorista
- mercadotecnia
- United States > Economic conditions > 1945-
- United States
- USA
- Etats-Unis
- Estados Unidos
- LCCN
- 64019809
- OCLC
- ocm00542744
- 542744
- SCSB-583799
- Owning Institutions
- Princeton University Library