Research Catalog

Television and the political image; a study of the impact of television on the 1959 general election

Title
Television and the political image; a study of the impact of television on the 1959 general election, by Joseph Trenaman and Denis McQuail.
Author
Trenaman, Joseph.
Publication
London, Methuen [1961]

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TextUse in library JN955 .T7 1961Off-site

Details

Additional Authors
McQuail, Denis
Description
287 pages illustrations, diagrams, tables; 22 cm
Subject
  • Great Britain. Parliament > Elections, 1959
  • Great Britain. Parliament
  • 1959
  • Geschichte 1959
  • Television in politics
  • Elections
  • Fernsehen
  • Wahlkampf
  • Großbritannien
Bibliography (note)
  • Includes bibliographical references (pages 237-254).
Contents
Election television -- an unknown factor -- Method -- Political images -- The nature of the campaign -- How the campaign reached the electors -- Television electioneering -- the viewers' response -- Changes of allegiance during the 1959 campaign -- Changes in political attitudes -- The electors' knowledge of party policies and national issues -- The effects of television and other media -- The characteristics of the changers -- Some implications -- Summary of the findings.
LCCN
61019073
OCLC
  • ocm02731561
  • 2731561
  • SCSB-836640
Owning Institutions
Princeton University Library