Research Catalog

Segmenting the industrial market

Title
Segmenting the industrial market / Thomas V. Bonoma, Benson P. Shapiro.
Author
Bonoma, Thomas V.
Publication
Lexington, Mass. : Lexington Books, c1983.

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TextUse in library HF5415 .B525 1983Off-site

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Details

Additional Authors
Shapiro, Benson P.
Description
xi, 126 p.; 24 cm.
Subject
  • Industrial marketing
  • Market segmentation
Note
  • Includes index.
Bibliography (note)
  • Bibliography: p. 117-122.
ISBN
0669065781
LCCN
82049325
OCLC
  • ocm09441281
  • SCSB-618356
Owning Institutions
Princeton University Library