Research Catalog
Perspectives on public relations research
- Title
- Perspectives on public relations research / edited by Danny Moss, Dejan Vercic, and Gary Warnaby.
- Publication
- London ; New York : Routledge, 2000.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HD59 .P382 2000 | Off-site |
Details
- Additional Authors
- Description
- xv, 269 pages; 22 cm
- Series Statement
- Routledge advances in management and business studies
- Uniform Title
- Routledge advances in management and business studies
- Subject
- Genre/Form
- Congress
- Conference papers and proceedings.
- Actes de congrès.
- Note
- Papers from the International Public Relations Research Symposium held in 1994 at Lake Bled, Slovenia.
- Bibliography (note)
- Includes bibliographical references and indexes.
- Contents
- Introduction: Public relations research: interdisciplinary perspectives / Danny Moss, Dejan Vercic and Gary Warnaby -- pt. I. Public relations and management theory. 1. The origins of public relations theory in economics and strategic management / Dejan Vercic and James E. Grunig. 2. Strategy and public relations / Danny Moss and Gary Warnaby -- pt. II. Contemporary perspectives of public relations. 3. A feminist phase analysis of research on women in postmodern public relations / Larissa A. Grunig. 4. Public relations and rhetoric: history, concepts, future / Elizabeth L. Toth. 5. Psychology and public relations / Jon White -- pt. III. International perspectives of public relations.
- ISBN
- 0415217679
- 9780415217675
- LCCN
- 99016205
- OCLC
- ocm41482167
- 41482167
- SCSB-927851
- Owning Institutions
- Princeton University Library