Research Catalog
Perceived quality : how consumers view stores and merchandise
- Title
- Perceived quality : how consumers view stores and merchandise / edited by Jacob Jacoby, Jerry C. Olson.
- Publication
- Lexington, Mass. : LexingtonBooks, ©1985.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5415.2 .P455 1985 | Off-site |
Details
- Additional Authors
- Description
- xiv, 311 pages : illustrations; 24 cm.
- Series Statement
- The Advances in retailing series
- Uniform Title
- Advances in retailing series
- Subjects
- Bibliography (note)
- Includes bibliographies and index.
- Contents
- Perceived quality in consumer decision making : an integrated theoretical perspective / Richard W. Olshavsky -- Quality and value in the consumption experience : Phaedrus rides again / Morris B. Holbrook and Kim P. Corfman -- The importance of quality / Leonard A. Morgan -- Product attributes and perceived quality : foods / P. Greg Bonner and Richard Nelson -- Relating product features to perceptions of quality : appliances / Sunil Mehrotra and John Palmer -- Adolescents' cognitive structures of retail stores and fashion consumption : a means-end chain analysis of quality / Jonathan Gutman and Scott D. Alden -- Image representations : an analytic framework / Thomas J. Reynolds and Linda F. Jamieson -- Forming impressions of merchandise and service quality / David Mazursky and Jacob Jacoby. The impact of linking brand and retailer images on perceptions of quality / Jacob Jacoby and David Mazurksy -- The influence of social characteristics on perceived quality in patronage choice behavior / William R. Darden and JoAnn K.L. Schwinghammer -- The FTC's product defects program and consumer perceptions of product quality / John E. Calfee and Gary T. Ford -- Quality as a normative concept : a consumer economist's views / E. Scott Maynes -- The effect of price on subjective product evaluations / Kent B. Monroe and R. Krishnan -- The effect of price, package design, and brand familiarity on perceived quality / Raymond C. Stokes -- Perceived risk and price-reliance schema as price-perceived-quality mediators / Robert A. Peterson and William R. Wilson. The measurement of quality competition in strategic groups / David J. Curry and David J. Faulds.
- ISBN
- 0669082724
- 9780669082722
- LCCN
- 83049531
- OCLC
- ocm10800927
- 10800927
- SCSB-623630
- Owning Institutions
- Princeton University Library