Research Catalog

Title

The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak.

Author

Kotler, Philip.

Publication

Englewood Cliffs, N.J. : Prentice-Hall, ©1985.

Items in the Library & Off-site

Details

Additional Authors

• Fahey, Liam, 1951-
• Somkid Jatusripitak.

Description

xii, 292 pages : illustrations; 24 cm

Summary

Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competition.

Subject

• Marketing > Japan
• Export marketing > Japan
• Marketing
• Promotion des exportations
• Concurrence internationale
• Export marketing
• Marketing
• Handelspolitiek
• Mercadologia
• Japon
• Japan

Note

• Includes index.

Bibliography (note)

• Bibliography: p. 268-281.

Contents

pt. 1. The marketing battleground. World class marketeers : the Japanese ; The new competition's success formula ; The market-takeover process : how the West was won -- pt. 2. Far Eastern marketing strategies : the road to domination. Identifying opportunities : knowing where to strike ; Entry strategies : carving the niche ; Penetration strategies : broadening the base ; Confrontation strategies : battling competition on all fronts ; Maintenance strategies : defending market leadership ; Building a global position ; Linking strategy, organization, and decision making -- pt. 3. Meeting the new competition. Responding to the new competition ; Toward strategic marketing in the twenty-first century -- Appendix. How did the Japanese learn their marketing?

ISBN

• 0136120784
• 9780136120780
• 0136121020
• 9780136121022

LCCN

84026596

OCLC

• ocm11599146
• 11599146
• SCSB-627906

Owning Institutions

Princeton University Library