Research Catalog

Changing the course of marketing : alternative paradigms for widening marketing theory

Title
Changing the course of marketing : alternative paradigms for widening marketing theory / editors, Nikhilkesh [i.e. Nikhilesh] Dholakia, Johan Arndt ; with a foreword by Gerald Zaltman.
Publication
Greenwich, Conn. : JAI Press, ©1985.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextUse in library HF5415.2 .C383 1985Off-site

Details

Additional Authors
  • Dholakia, Nikhilesh, 1947-
  • Arndt, Johan
  • Zaltman, Gerald
Description
xiii, 311 pages : illustrations; 24 cm.
Series Statement
Research in marketing. Supplement ; 2 (1985)
Uniform Title
Research in marketing. Supplement ; 2.
Subject
  • Marketing research
  • Paradigms (Social sciences)
Bibliography (note)
  • Includes bibliographies.
ISBN
  • 0892326271
  • 9780892326273
LCCN
86171587
OCLC
  • ocm13914738
  • 13914738
  • SCSB-643379
Owning Institutions
Princeton University Library