Research Catalog
The race card : campaign strategy, implicit messages, and the norm of equality
- Title
- The race card : campaign strategy, implicit messages, and the norm of equality / Tali Mendelberg.
- Author
- Mendelberg, Tali.
- Publication
- Princeton, N.J. : Princeton University Press, ©2001.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | E185.615 .M38 2001 | Off-site |
Details
- Description
- xv, 307 pages : illustrations; 24 cm
- Summary
- In the age of equality, politicians cannot prime race with impunity due to a norm of racial equality that prohibits racist speech. Yet incentives to appeal to white voters remain strong. As a result, politicians often resort to more subtle uses of race to win elections. Mendelberg documents the development of this implicit communication across time and measures its impact on society. Drawing on a wide variety of research--including simulated television news experiments, national surveys, a comprehensive content analysis of campaign coverage, and historical inquiry--she analyzes the causes, dynamics, and consequences of racially loaded political communication. She also identifies similarities and differences among communication about race, gender, and sexual orientation in the United States and between communication about race in the United States and ethnicity in Europe, thereby contributing to a more general theory of politics.
- Subject
- Political campaigns > United States > History
- Communication in politics > United States > History
- Elections > United States > History
- Communication in politics
- Elections
- Political campaigns
- Race relations > Political aspects
- Strategie
- Gleichheit
- Ethnische Beziehungen
- Wahlkampf
- Rassendiscriminatie
- Politieke communicatie
- Verkiezingen
- Communication in politics > United States
- United States > Race relations > Political aspects
- United States
- United States > Race relations
- USA
- Genre/Form
- History.
- Bibliography (note)
- Includes bibliographical references (p. [278]-298) and index.
- Contents
- A theory of racial appeals -- The norm of racial inequality, electoral strategy, and explicit appeals -- The norm of racial equality, electoral strategy, and implicit appeals -- The political psychology of implicit communication -- Crafting, conveying, and challenging implicit racial appeals : campaign strategy and news coverage -- The impact of implicit messages -- Implicit, explicit, and counter-stereotypical messages : the welfare experiment -- Psychological mechanisms : the norms experiment -- Implicit communication beyond race : gender, sexual orientation, and ethnicity -- Political communication and equality.
- ISBN
- 0691070709
- 9780691070704
- 0691070717
- 9780691070711
- LCCN
- 2001275618
- 9780691070711
- OCLC
- ocm46737493
- 46737493
- SCSB-1217371
- Owning Institutions
- Princeton University Library