Research Catalog

Title

Political marketing : readings and annotated bibliography / editors, Bruce I. Newman, Jagdish N. Sheth.

Publication

Chicago, Ill. : American Marketing Association, ©1985.

Items in the Library & Off-site

Details

Additional Authors

• Newman, Bruce I.
• Sheth, Jagdish N.

Description

xi, 259 pages : illustrations; 28 cm

Subject

• Campaign management
• Campaign management > Bibliography
• Political campaigns
• Political campaigns > Bibliography
• Marketing
• Marketing > Bibliography
• marketing
• political campaigns

Genre/Form

• bibliographies.
• Bibliographies.

Contents

Overview of political candidate marketing / Philip Kotler -- Political marketing : a study of voter decision-making process and candidate marketing strategy / Avraham Shama -- Voting for a political candidate under conditions of minimal information / Masao Nakanishi, Lee G. Cooper, Harold H. Kassarjian -- The limit of marketing in the world of politics / Sander Vanocur -- Psychographics for social policy decisions : welfare assistance / Sadrudin A. Ahmed and Douglas N. Jackson -- Dealing with indecision -- should we -- or not? / Ian Fenwick [and others] -- Fiscal illusion and consumer sovereignty : an exploratory study / Werner W. Pommerehne -- Consumer/voter behavior in the passage of the Michigan container law / Lawrence A. Crosby, James D. Gill, James R. Taylor -- A model of primary voter behavior / Bruce I. Newman and Jagdish N. Sheth -- Psychological commitment and its effects on post-decision evaluation and preference stability among voters / Lawrence A. Crosby and James R. Taylor -- Individual differences in voting behavior : further investigations of involvement / Michel L. Rothschild and Michael J. Houston -- Shaping public opinion : personal sources of information on a major political issue / Glenn S. Omura and W. Wayne Talarzyk -- Recall of information from political advertising / Ronald J. Faber and N. Claire Storey -- Positioning political candidates -- an application of concept evaluation technique / Gary A. Mauser -- Images and voters' decision-making processes / Dan Nimmo -- The gender gap in voter attitudes and behavior : some advertising implications / Bruce I. Neman and Jagdish N. Sheth -- Political advertising : a neglected policy issue in marketing / Michael L. Rothschild -- Promotional effects on a high -- versus low -- involvement electorate / William R. Swinyard and Kenneth A. Coney -- Volunteer recruitment : a marketing approach / Ugur Yavas and Glen Riecken -- Electoral turnout in rational voting and consumption perspectives / Randall G. Chapman and Kristian S. Palda -- Political campaigns and Madison Avenue : a wavering partnership / David B. Hill -- Efficient and inefficient media for political campaign advertising / Roland T. Rust, Mukesh Bajaj, George T. Haley.

ISBN

• 0877571805
• 9780877571803

LCCN

85026866

OCLC

• ocm12807737
• 12807737
• SCSB-648526

Owning Institutions

Princeton University Library