Research Catalog

Marketing South African tourism and hospitality

Title
Marketing South African tourism and hospitality / Richard George.
Author
George, Richard.
Publication
Cape Town : Oxford University Press, 2001.

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Details

Description
xv, 347 pages : illustrations; 24 cm
Summary
This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
Subject
  • Tourism > South Africa > Marketing
  • Hospitality industry > South Africa > Marketing
  • Hospitality industry > Marketing
  • Tourism > Marketing
  • Marketing
  • Toerisme
  • South Africa
Note
  • Includes bibliographical references, glossary and index.
Bibliography (note)
  • Includes bibliographical references, glossary and index.
Contents
pt. I. Introduction to Marketing in the Tourism and Hospitality Industry. 1. Marketing principles. 2. Characteristics of tourism and hospitality marketing. 3. The Tourism and hospitality business environment -- pt. II. The Roles of the Tourism and Hospitality Marketer. 4. The tourism and hospitality marketing planner. 5. The tourism and hospitality marketing researcher. 6. The internal marketer -- pt. III. The Tourism and Hospitality Market. 7. Segmentation, targeting, and positioning. 8. Consumer buying behaviour. 9. Business buying behaviour -- pt. IV. The Tourism and Hospitality Marketing Mixes. 10. The tourism and hospitality product/offering. 11. Price -- its role in marketing. 12. Place -- distribution channels. 13. Promotion -- the communications process and promotional mix. 14. Advertising. 15. Sales promotions, direct marketing, and personal selling. 16. Printed literature, public relations, and sponsorship. 17. The additional three P's -- pt. V. Issues for the Tourism and Hospitality Marketer. 18. Destination marketing. 19. Relationship marketing. 20. The future of tourism and hospitality marketing in South Africa.
ISBN
  • 0195719255
  • 9780195719253
LCCN
2001345893
OCLC
  • ocm47012170
  • 47012170
  • SCSB-1228388
Owning Institutions
Princeton University Library