Research Catalog
The IBM way : insights into the world's most successful marketing organization
- Title
- The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook.
- Author
- Rodgers, F. G. (Francis G.)
- Publication
- New York : Harper & Row, ©1986.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/Text | Use in library | HD9696.C64 I4875 1986 | Off-site |
Details
- Additional Authors
- Shook, Robert L., 1938-
- Description
- xiv, 235 pages; 25 cm
- Subject
- International Business Machines Corporation
- International business machines corporation
- Computers > Marketing > Case studies
- Electronic office machines > Marketing > Case studies
- Marketing > Case studies
- Computers > Marketing
- Electronic office machines > Marketing
- Marketing
- Marketing
- IBM
- Ondernemerschap
- Ordinateurs > Industrie et commerce > Cas, Études de
- Office equipment and supplies > Marketing > Case studies
- Genre/Form
- Case studies.
- Études de cas.
- Note
- Includes index.
- Bibliography (note)
- Includes index.
- Contents
- A business and its beliefs -- Leadership -- Creating a totally sales-oriented environment -- Building a superior marketing organization -- Future-oriented marketing -- Solution-minded selling -- Being responsive to the customer -- Service, service, service ... and more service -- Measurement and compensation -- The entrepreneurial spirit.
- ISBN
- 0060155221
- 9780060155223
- 0060914173
- 9780060914172
- LCCN
- 85045223
- OCLC
- ocm12804852
- 12804852
- SCSB-649586
- Owning Institutions
- Princeton University Library