Research Catalog

Marketing high technology : an insider's view

Title
Marketing high technology : an insider's view / William H. Davidow.
Author
Davidow, William H.
Publication
New York : Free Press ; London : Collier Macmillan, ©1986.

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TextUse in library HC79.H53 D38 1986Off-site

Details

Description
xix, 194 pages; 24 cm
Summary
Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.
Subject
  • High technology > Marketing
  • Marketing
  • Spitzentechnologie
  • Marketing
  • Hoogwaardige technologie
  • Concurrentie
  • Industrie
Note
  • Includes index.
Contents
Machine derived contents note: Contents -- Foreword -- Acknowledgments -- Introduction -- 1. Crush the Competition -- 2. The Winning Strategy -- 3. Slightly Better Is Dangerous -- 4. Why Companies Give Bad Service -- 5. Great Products Make Great Salespeople -- 6. Great Promotions Are Simple -- 7. Price on Value but Charge What the Market Will Bear -- 8. Be International or Fail -- 9. Plan Products, Not Devices -- 10. Great Products Need a Soul -- 11. Do You Have Marketing? -- 12. The Business of Business Is Total Satisfaction -- Appendix A. The Cost of Attacking a Competitor -- Appendix B. How Costs and Margin Goals Affect Price -- Index.
ISBN
  • 002907990X
  • 9780029079904
LCCN
  • 85028061
  • ZBWT00045910
OCLC
  • ocm12910858
  • 12910858
  • SCSB-1150240
Owning Institutions
Princeton University Library