Research Catalog
The ultimate assist : the relationship and broadcast strategies of the NBA and television networks
- Title
- The ultimate assist : the relationship and broadcast strategies of the NBA and television networks / John A. Fortunato.
- Author
- Fortunato, John A.
- Publication
- Cresskill, N.J. : Hampton Press, ©2001.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Book/Text | Use in library | GV885.515.N37 F67 2001 | Off-site |
Details
- Description
- xix, 258 pages; 24 cm.
- Summary
- "The Ultimate Assist provides a detailed account of the emergence of the National Basketball Association from the early 1980s to the present day and the prominent role that television network broadcast strategies played in this growth. The book details a success story that originates from the time that the NBA Finals were broadcast on tape delay to its current status as a league that receives over $2 billion in broadcast television revenue. The book reveals the many different broadcast strategies that are employed by the NBA and television networks to make the televising of an NBA game more appealing to fans. The book provides the perspective of the people who are the most responsible for creating The Ultimate Assist."--Jacket.
- Series Statement
- The Hampton Press communication series
- Uniform Title
- Hampton Press communication series.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 241-248) and indexes.
- Contents
- 1. Television Sports, Culture, and the Growth of the NBA -- 2. The NBA Strategy: A Communication Approach -- 3. The NBA Exposure Strategy -- 4. The NBA Portrayal Strategy -- 5. The NBA Management of Its Product -- 6. The Connection Between the NBA Strategy and an Integrated Mass Communication Approach -- 7. Discussion and Conclusion.
- ISBN
- 1572734078
- 9781572734074
- 1572734086
- 9781572734081
- LCCN
- 2001039539
- OCLC
- ocm47696131
- 47696131
- SCSB-1233713
- Owning Institutions
- Princeton University Library