Research Catalog

The ultimate assist : the relationship and broadcast strategies of the NBA and television networks

Title
The ultimate assist : the relationship and broadcast strategies of the NBA and television networks / John A. Fortunato.
Author
Fortunato, John A.
Publication
Cresskill, N.J. : Hampton Press, ©2001.

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StatusFormatAccessCall NumberItem Location
Book/TextUse in library GV885.515.N37 F67 2001Off-site

Details

Description
xix, 258 pages; 24 cm.
Summary
"The Ultimate Assist provides a detailed account of the emergence of the National Basketball Association from the early 1980s to the present day and the prominent role that television network broadcast strategies played in this growth. The book details a success story that originates from the time that the NBA Finals were broadcast on tape delay to its current status as a league that receives over $2 billion in broadcast television revenue. The book reveals the many different broadcast strategies that are employed by the NBA and television networks to make the televising of an NBA game more appealing to fans. The book provides the perspective of the people who are the most responsible for creating The Ultimate Assist."--Jacket.
Series Statement
The Hampton Press communication series
Uniform Title
Hampton Press communication series.
Subject
  • National Basketball Association
  • Television broadcasting of sports
Bibliography (note)
  • Includes bibliographical references (p. 241-248) and indexes.
Contents
1. Television Sports, Culture, and the Growth of the NBA -- 2. The NBA Strategy: A Communication Approach -- 3. The NBA Exposure Strategy -- 4. The NBA Portrayal Strategy -- 5. The NBA Management of Its Product -- 6. The Connection Between the NBA Strategy and an Integrated Mass Communication Approach -- 7. Discussion and Conclusion.
ISBN
  • 1572734078
  • 9781572734074
  • 1572734086
  • 9781572734081
LCCN
2001039539
OCLC
  • ocm47696131
  • 47696131
  • SCSB-1233713
Owning Institutions
Princeton University Library