Research Catalog

Title

The ultimate assist : the relationship and broadcast strategies of the NBA and television networks / John A. Fortunato.

Author

Fortunato, John A.

Publication

Cresskill, N.J. : Hampton Press, ©2001.

Items in the Library & Off-site

Details

Description

xix, 258 pages; 24 cm.

Summary

"The Ultimate Assist provides a detailed account of the emergence of the National Basketball Association from the early 1980s to the present day and the prominent role that television network broadcast strategies played in this growth. The book details a success story that originates from the time that the NBA Finals were broadcast on tape delay to its current status as a league that receives over $2 billion in broadcast television revenue. The book reveals the many different broadcast strategies that are employed by the NBA and television networks to make the televising of an NBA game more appealing to fans. The book provides the perspective of the people who are the most responsible for creating The Ultimate Assist."--Jacket.

Series Statement

The Hampton Press communication series

Uniform Title

Hampton Press communication series.

Subject

• National Basketball Association
• Television broadcasting of sports

Bibliography (note)

• Includes bibliographical references (p. 241-248) and indexes.

Contents

1. Television Sports, Culture, and the Growth of the NBA -- 2. The NBA Strategy: A Communication Approach -- 3. The NBA Exposure Strategy -- 4. The NBA Portrayal Strategy -- 5. The NBA Management of Its Product -- 6. The Connection Between the NBA Strategy and an Integrated Mass Communication Approach -- 7. Discussion and Conclusion.

ISBN

• 1572734078
• 9781572734074
• 1572734086
• 9781572734081

LCCN

2001039539

OCLC

• ocm47696131
• 47696131
• SCSB-1233713

Owning Institutions

Princeton University Library