Research Catalog
Rembrandts in the attic : unlocking the hidden value of patents
- Title
- Rembrandts in the attic : unlocking the hidden value of patents / Kevin G. Rivette, David Kline.
- Author
- Rivette, Kevin G., 1956-
- Publication
- Boston, Mass. : Harvard Business School Press, ©2000.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/Text | Use in library | T211 .R58 2000 | Off-site |
Details
- Additional Authors
- Kline, David, 1950-
- Description
- xv, 221 pages : illustrations; 24 cm
- Summary
- "With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket.
- Subject
- Genre/Form
- patents.
- Patents
- Patents.
- Brevets d'invention.
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- The New Competitive Battlefield -- Restoring the Lost Art of Patent Strategy -- The New CEO Challenge -- Supercharging RandD through Patent Planning -- Gaining Financial Leverage through Patent Mining -- Patent Mapping Your Business Development Strategy -- Surviving the Internet Patent Wars.
- ISBN
- 0585319456
- 9780585319452
- 0875848990
- 9780875848990
- LCCN
- 99033756
- OCLC
- ocm41580482
- 41580482
- SCSB-1241707
- Owning Institutions
- Princeton University Library