Research Catalog

Title

Dynamics of public relations and journalism : a practical guide for media studies / Annette Cleam, Linda Weideman.

Author

Clear, Annette.

Publication

Lansdowne : Juta, 2002.

Items in the Library & Off-site

Details

Additional Authors

Weideman, Linda.

Description

x, 218 pages : illustrations; 25 cm

Summary

This work focuses on the interchange taking place between the two professions of public relations and journalism. It aims to reach the most imprtant goal they share, namely the conveyance of newsworthy information. To achieve this, the authors lead students from an understanding of these two different worlds through a practical step-by-step guide, explaining how PR practitioners and journalists interact with each other on a daily basis within a South African media contest. This book investigates.

Subject

• Public relations > South Africa
• Journalism > South Africa
• Journalism
• Public relations
• Publizistik
• Öffentlichkeitsarbeit
• Journalistiek
• Massamedia
• South Africa

Bibliography (note)

• Includes bibliographical references.

Contents

Pt.I: Public relations and journalism an introduction -- What are public relations and journalism? -- Combining public relations and journalism in media studies -- News and public relations -- Ethics in public relations and journalism -- pt. II.: Sending your message through the media -- Introduction to the print media -- newspapers and magazines -- Print media -- newspapers -- Print media -- Magazines -- Introduction to the electronic media -- television and radio -- Electronic media -- television -- Electronic media -- radio -- 'New media' -- How to use the various media -- pt. III.: Essential journalistic skills for the public relations practitioner -- Interviewing skills -- Photographic skills -- Writing skills -- Design and page layout.

ISBN

• 070215637X
• 9780702156373

LCCN

2002443213

OCLC

• ocm50285345
• 50285345
• SCSB-1247805

Owning Institutions

Princeton University Library