Research Catalog

Time and media markets

Title
Time and media markets / edited by Alan B. Albarran, Angel Arrese.
Publication
Mahwah, N.J. : Lawrence Erlbaum, 2003.

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Details

Additional Authors
  • Albarran, Alan B.
  • Arrese, Angel.
Description
xi, 177 pages; 24 cm.
Summary
  • This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management.
  • Specific topics examined in the volume include.
  • * a philosophical look at the concept of time and its application to media markets.
  • * temporal aspects of media distribution for the media industries, and how time affects their activities.
  • * the impact of increasing media industry consolidation and convergence on managerial effectiveness.
  • * approaches to time by CNN and its various cache of news channels, in a managerial context.
  • * the application of niche theory as a framework to examine competition between the Internet and television.
  • * Internet access in the United Kingdom and Europe, examining the cost of time for online access.
  • * the exchange of time and money in the television market for advertising; and.
  • * a summary of research and an agenda for future research on the topic of time's role in the media industry and markets.
  • With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.
Series Statement
LEA's communication series
Uniform Title
LEA's communication series
Subject
  • Mass media > Marketing
  • Time management
  • Time Management
  • Management
  • Medienwirtschaft
  • Zeit
  • Massamediaindustrie
  • Tijdmanagement
  • Tijdsbesteding
  • Marketing
Bibliography (note)
  • Includes bibliographical references and indexes.
Contents
Time and media markets: an introduction / Alan B. Albarran and Angel Arrese -- Media and representations of time / Jacques Durand -- Time as a niche dimension: competition between the Internet and television / Daniel G. McDonald and John W. Dimmick -- Temporal aspects of media distribution / Robert G. Picard and Mikko Grönlund -- The impact of concentration and convergence on managerial efficiencies of time and cost / Dan Shaver and Mary Alice Shaver -- Time management and CNN strategies (1980-2000) / Mercedes Medina -- Online, time is money: Internet growth and the cost of access in the United Kingdom and Europe / David H. Goff -- Advertising and Internet usage: a perspective from time and media planning / Francisco. Javier Pérez-Latre -- Media markets as time markets: the case of Spain / Alfonso Nieto -- Trading time and money for information in the television advertising market: strategies and consequences / Patricia F. Phalen -- Time and media markets: summary and research agenda / Angel Arrese, Alan B. Albarran.
ISBN
  • 080584113X
  • 9780805841138
LCCN
  • 2002016370
  • 9780805841138
OCLC
  • ocm48810334
  • 48810334
  • SCSB-1262465
Owning Institutions
Princeton University Library