Research Catalog
Marketing government and social services
- Title
- Marketing government and social services / John L. Crompton, Charles W. Lamb, Jr.
- Author
- Crompton, John L.
- Publication
- New York : Wiley, ©1986.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5415.13 .L32 1986 | Off-site |
Details
- Additional Authors
- Lamb, Charles W.
- Description
- xx, 485 pages : illustrations; 24 cm.
- Series Statement
- Wiley series on marketing management, 0275-875X
- Uniform Title
- Wiley series on marketing management
- Subject
- Bibliography (note)
- Includes bibliographies and index.
- Contents
- 1. What is marketing? -- 2. Relevance of marketing to government and social service agencies -- 3. Developing a marketing plan -- 4. Evaluating marketing efforts -- 5. Identifying potential target markets -- 6. Selecting target markets and identifying sources of unresponsiveness -- 7. Allocation decisions: the equity issue -- 8. Strategic distribution of services -- 9. Program management -- 10. New program development -- 11. Diffusion of new services -- 12. Program retrenchment -- 13. Objectives of pricing -- 14. Establishing a price -- 15. Promotion: an overview -- 16. Advertising and public service announcements -- 17. Personal selling -- 18. Publicity and incentives.
- ISBN
- 0471093653
- 9780471093657
- LCCN
- 85012459
- OCLC
- ocm12314182
- 12314182
- SCSB-1166558
- Owning Institutions
- Princeton University Library