Research Catalog

Title

The global public relations handbook : theory, research, and practice / edited by Krishnamurthy Sriramesh, Dejan Verčič.

Publication

Mahwah, N.J. : Lawrence Erlbaum, 2003.

Items in the Library & Off-site

Details

Additional Authors

• Sriramesh, Krishnamurthy.
• Verčič, Dejan.

Description

xxxvi, 564 pages : illustrations; 26 cm.

Summary

Starting with a theoretical framework for global public relations research and practice, this book presents contributions that examine PR practice as it takes place around the world. Each chapter covers the history, development and status of public relations within a specified country.

Series Statement

LEA's communication series

Uniform Title

LEA's communication series

Subject

• Public relations > Cross-cultural studies > Handbooks, manuals, etc
• Intercultural communication > Handbooks, manuals, etc
• Intercultural communication
• Public relations
• Globalisierung
• Internationale Kommunikation
• Kulturkontakt
• Öffentlichkeitsarbeit
• Aufsatzsammlung
• Internationale communicatie
• Relações públicas
• Relações públicas internacionais

Genre/Form

• Handbook
• Handbooks and manuals.
• Guides et manuels.

Bibliography (note)

• Includes bibliographical references and indexes.

Contents

A theoretical framework for global public relations research and practice / Krishnamurthy Sriramesh, Dejan Verčič -- Public relations in mainland China : an adolescent with growing pains / Ni Chen, Hugh M. Culbertson -- Sharing the transformation : public relations and the UAE come of age / Badran A. Badran, Judy VanSlyke Turk, Timothy N. Walters -- An overview of public relations in Japan and the self-correction concept / Takashi Inoue -- Becoming professionals : a portrait of public relations in Singapore -- Professionalism and diversification : the evolution of public relations in South Korea / Yungwook Kim -- Public relations in Australasia : friendly rivalry, cultural diversity, and global focus / Judy Motion, Shirley Leitch, Simon Cliffe -- Public relations in South Africa : from rhetoric to reality / Ronél Rensburg -- Public relations in Egypt : practices, obstacles, and potentials / Kevin L. Keenan -- From literary bureaus to a modern profession : the development and current structure of public relations in Germany / Günter Bentele, Stefan Wehmeier -- Public relations in the Polder : the case of the Netherlands / Betteke van Ruler -- Public relations in Sweden : a strong presence increasing in importance / Bertil Flodin -- Public relations in an economy and society in transition : the case of Poland / Ryszard Lawniczak, Waldemar Rydzak, Jacek Trębecki -- Public relations in a corporativist country : the case of Slovenia / Dejan Verčič -- The development of public relations in Russia : a geopolitical approach / Katerina Tsetsura -- Public relations in the United States : a generation of maturation / Larissa A. Grunig, James E. Grunig -- Public relations in Brazil : practices and education in a South American context / Juan-Carlos Molleda, Andréia Athaydes, Vivian Hirsch -- Public relations in Chile : searching for identity amid imported models / Maria Aparecida Ferrari -- Transnational public relations by foreign governments / Michael Kunczik -- Public information in the UNESCO : toward a strategic role / Vincent Defourny -- Managing sustainable development in sub-Saharan Africa : a communication ethic for the global corporation / Cornelius B. Pratt -- Serving public relations globally : the agency perspective / Amy Rudgard -- Public relations of movers and shakers : transnational corporations / Dejan Verčič -- Nongovernmental organizations and international public relations / Ana Tkalac, Jurica Pavicic -- The missing link : multiculturalism and public relations education / Krishnamurthy Sriramesh.

ISBN

• 0805839224
• 9780805839227
• 0805839232
• 9780805839234

LCCN

2003048349

OCLC

• ocm51840702
• 51840702
• SCSB-1296738

Owning Institutions

Princeton University Library